Richard Bagnall is a globally recognised expert in PR and communications measurement, planning, and research, with over 30 years’ experience in the field. He has led several of the sector’s most respected media intelligence and evaluation firms, including Metrica, Gorkana, PRIME Research, and CARMA, and has advised many of the world’s top brands. He now applies this experience at CommsClarity Consulting, which he co-founded to support PR agencies, in-house teams, and media intelligence firms with strategy, best practice evaluation, insight generation, and business optimisation and scaling.

For over a decade Richard advised the UK Government’s Strategy & Evaluation Council and also co-authored its Digital Communications Capabilities Review. A long-serving leader at AMEC, the global trade body for communications measurement, he chaired the organisation for six years and has been a driving force behind many of its best-known resources, including the Integrated Evaluation Framework, the revised Barcelona Principles, its PR Planning Guide, and Measurement Maturity Mapper.

Richard has been awarded Fellowship of each of AMEC, the CIPR and the PRCA. His career long commitment to improving the meaningful measurement and evaluation of communications has seen him recognised multiple times globally for lifetime achievement, including the Chartered Institute of Public Relations (CIPR) President's Medal for outstanding contribution to the public relations industry, Provoke Media's SABRE Award for Outstanding Individual Achievement, AMEC's Don Bartholomew Award for services to the industry, and in the US market, induction into PR News' Measurement Hall of Fame and recipient of the Institute for Public Relations’ (IPR) Jack Felton Gold Medal for Lifetime achievement.