Atanas Raykov is an entrepreneur, senior business leader and strategic advisor with over 20 years of international leadership experience in digital strategy, customer lifecycle management and applied artificial intelligence. Between 2005 and 2015 he led the mobile transformation of a leading Bulgarian telecom operator. From 2015 to 2025 he was responsible for global business growth, digital marketing and strategic partnerships at Rakuten Viber, one of the world's leading communication platforms and super apps, part of the Japanese technology group Rakuten, building and leading multinational teams with business responsibility in more than 40 countries.

Today he is an entrepreneur with a focus on AI-driven business transformation, building personalised, scalable and accessible experiences in personal finance, healthy lifestyle and longevity, as a founder and strategic advisor to some of the most ambitious and innovative companies in these fields. He has completed specialised programmes in innovation and artificial intelligence at Harvard University, the Massachusetts Institute of Technology (MIT) and the University of California, Berkeley. He is a mentor and investor in a number of startups, a board member of the Tuk-Tam Foundation and an independent member of the Board of Directors of Smart Organic AD.