Iskren Lilov is the Global Marketing Director of Muck Rack, a leading company in the field of communications software and GEO monitoring. He is the author of the Circular Marketing Model™, an innovative marketing approach that replaces the classic understanding of the marketing funnel with a sustainable circular model.

He leads the communications group of AMEC (the International Association for the Measurement and Evaluation of Communication). As one of the leading voices in the industry, Iskren is an international speaker on strategic marketing and communications, an author, lecturer, and GEO consultant to world-renowned brands.