Alexander Krastev is the founder of the first Bulgarian LinkedIn marketing agency BookMark and specialized blog TheLinkedBlog.com. He is the author of the column "The Linked Practitioner" in the Bulgarian edition of Forbes magazine as well as a number of other articles about LinkedIn in the largest Bulgarian business publications. With over 15 years of experience in online communication, Alexander is a lecturer in LinkedIn marketing at New Bulgarian University and SoftUni Digital. He has led trainings on how to use LinkedIn for teams from some of the largest Bulgarian companies in the telecommunications and technology banking real estate retail and consulting industries among others.