Alexander Hristov, PhD
Managing partner of Paragraph 42 PR agency
Alexander Hristov, PhD is the managing partner of Paragraph 42 PR agency and associate professor of marketing and communications at UNWE and Sofia university. The agency is one of the fastest growing in the market and implements many strategic campaigns increasing the engagement and digital presence of brands. Paragraph 42 also has over 30 communication awards.
Alexander is the chairman of the Bulgarian Association of PR Agencies (BAPRA) and the Center for Analysis and Crisis Communications. He has an experience a journalist, manager in communication departments in financial institutions and in PR agencies.
He is the author of four books and over 80 publications in local and international editions and he is an experience trainer in PR. Alexander wakes up early, writes a lot, and is convinced that communications can fuel big positive changes in business and society.