Jonny Bentwood heads data and analytics globally at Golin. An inspiriting and innovative leader, and executive board member, Jonny has been awarded AMEC Large Research and Measurement Team of the Year for the past six consecutive years, Gold Cannes Lions for Creative Effectiveness, Grands Prix Platinum for Measurement, Sabre Platinum Measurement Award, PR Week Dashboard 25 2023, and 2019 PRovoke EMEA Innovator of the Year.

In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then brands will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive.

Jonny has worked on global and strategic clients providing counsel for PepsiCo, Walmart, McDonalds, Microsoft, Carlsberg, LEGO, The World Economic Forum, the World Bank and Facebook. He has a successful record in creating award winning analytic and measurement tools including the CEO Impact Index, Relevance Radar, Customer Journey Modelling, Brand Pull, TweetLevel, BlogLevel and the patented Flow140.

His work has also achieved recognition via numerous awards including being named as Time’s top twitter moment of the year for his innovation with MTV. Jonny’s solutions have featured on CNN, Sky News, Fox, the New York Times and the BBC and he is a regular speaker on analytics, including the Royal Society, Stanford University, Oxford University, Temple, and Social Media Week.

Jonny is based in London with twin boys and a princess.

TOPIC: PR in age of the AI Reputation Economy

In 2025, brand visibility has been fundamentally transformed. With 77% of
Gen Z now preferring AI tools over traditional search, AI systems don't
just supplement decision-making, they're actively shaping how stakeholders
perceive your organization. Learn how forward-thinking companies are
thriving in this new landscape where earned media drives over 90% of AI
visibility. You previously had a tier 1 media list and a tier 1 influencer
list - make way for the Tier 1 AI list.

Join us to discover:

  *   How to benchmark your organization's AI presence against competitors
in high-value stakeholder queries
  *   Data-driven strategies to optimize and defend your brand's position
in the AI Reputation Economy

Based on Golin's comprehensive research, this session reveals the
strategic pivots communications professionals must make now. By 2028, AI
is set to replace Googlе search as our primary information gateway. Ensure
your brand doesn't just appear in results, but shapes the narrative when
investors, journalists, candidates, and consumers ask AI about you.