As AI floods marketing with perfect but predictable content, Tanja Tatomirovic argues that authenticity is the last true advantage. From real stories in branding to her viral talk in Biz Balans podcast on corporate burnout, she shows why emotion still outperforms automation, and why creativity must dare to go off-script, beyond what any algorithm can sense.

The Algorithm Can’t Smell the Sea: Why Authenticity Still Beats Automation