Nick Chakarov is co-founder and CEO of the "Zlaten Klyuch" publishing house. In less than 2 years, the company generated €1.5 million in revenue and over 103,000 online orders without relying on a widely recognized brand.

Currently, they sell their physical books across 5 markets. In his lecture, Nick will show how his team discovers topics with real demand, tests products before printing, and sells them directly to customers.

He will also address the question the business faces today: when do successful sales actually need a strong brand?